Atzaró Agroturismo Hotel & Spa – natural luxury in the heart of Ibiza

In harmony with its authentic Ibiza heritage and the surrounding nature, Atzaró Agroturismo Hotel and Spa is one of the most prestigious Agroturismos in Ibiza and one of Europe’s leading luxury destinations. Owned by the same family for generations, they always understood and respected the importance of the connection to nature as the way to live life well and in harmony. Mr Hudson speaks to Atzaró Group team about the values of the brand, the concept of natural luxury, and their growth story.

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Tell us a little bit about Atzaró Agroturimo and Atzaró Group? 

Born on a finca in the heart of the island of Ibiza 15 years ago with Atzaró Agroturismo, Atzaró Group has now grown to a hotel, restaurant and spa hospitality brand. Found in the best and most unique locations around the world with its signature ‘natural luxury’ concept and style appealing to the authentic and experience seeking luxury travel market.

Natural luxury is the unique Atzaró Group concept – luxury connected and in harmony with nature. An understated luxury offering connection to nature as the purest form of wellbeing and life-enriching experience.

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“After a few years of sensitive restoration, the old farmhouse opened in 2004 as a small luxury Agroturismo hotel and received rapturous acclaim”

With an understanding of nature and authenticity at its core, Atzaró grew from a centuries-old estate at the heart of the Spanish island of Ibiza in the Mediterranean sea. Owned by the same family for generations, the working farm producing oranges, self-sufficient and rooted to the land always understood and respected the importance of the connection to nature as the way to live life well and in harmony.

When the centuries-old farmhouse became free in the late 1990s, the youngest generation of the ancient Guasch family had an idea to try a hotel, with the growing international travel market exploring Ibiza. After a few years of sensitive restoration, the old farmhouse opened in 2004 as a small luxury Agroturismo hotel. The unique Atzaró Agroturismo received rapturous acclaim and year on year became a bigger and bigger success.

“The concept is natural luxury, and the look is chic, simple, harmonious and calm, one of quality and comfort with a splash of pure Ibiza glamour and romance”

With every successful year, Atzaró Agroturismo developed and grew, and now it is a 13-hectare luxury estate with sprawling manicured gardens, organic vegetable garden and farm, 24 bedrooms, two restaurants, seven pools, spa, event spaces and is one of Europe’s leading luxury destinations.

The hotel is in harmony with its authentic Ibiza heritage and the surrounding nature while retaining the luxurious feel that has made it the best and most loved Agroturismo in Ibiza. The concept is natural luxury, and the look is chic, simple, harmonious and calm, one of quality and comfort with a splash of pure Ibiza glamour and romance. Inspired by the farm’s story, Atzaró’s style encapsulates the true heart of authentic Ibiza.

What type of guests are particularly drawn to Atzaró?

The Atzaró Agroturismo Hotel client demographic is mostly from the UK, northern Europe and then the USA but very international.

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Atzaró Group in Ibiza is now – Atzaró Agroturismo Hotel, Atzaró Beach, Atzaró Chiringuito, The Residence by Atzaró – ibiza, Aubergine by Atzaró

How do you keep up with changing customer expectations?

We keep up with the latest travel trends and client needs whilst retaining the authentic Ibiza and natural luxury concept and always listen to client feedback.

Do you have plans for another project in the future?

Yes, Atzaró Group is expanding internationally very soon. Atzaró Group in Ibiza is now – Atzaró Agroturismo Hotel, Atzaró Beach, Atzaró Chiringuito, The Residence by Atzaró – ibiza, Aubergine by Atzaró.

What makes Ibiza such a great destination?

Ibiza is an island of inclusion. Always an open-minded island, it has for centuries welcomed everyone and so has exceptional energy. The mostly-unknown untouched nature of Ibiza is a Mediterranean paradise.

What are some of your favourite places on the island that people need to know about?

The undiscovered mountains and beaches of the island’s north.

Ibiza

Photo: Samuel C

Ibiza

Photo: Jose Llamas

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