Brøchner Hotels – luxurious boutique hotels in Copenhagen

Brøchner Hotels – luxurious boutique hotels in Copenhagen

Brøchner Hotels is a leading boutique hotel chain in the Nordic countries with six luxurious boutique hotels in Copenhagen and a design hostel in Aarhus. With the phrase ‘We don’t do ordinary’, Brøchner Hotels sets the scene for extraordinary guest experiences. Distinct buildings, unique architecture and design are essential. Mr Hudson speaks to Sofie Kragh Ingvorsen, PR and Communications Manager, about the brand, the characteristics of each property, and some of her favourite places in Copenhagen.

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Tell us a little the history of your brand

Brøchner Hotels was established in 1982 by Bergliot and Hans Brøchner-Mortensen and is today owned by their son, Søren Brøchner-Mortensen (Owner and Director of Business Development), and his wife, Mette Brøchner-Mortensen (Owner and Manager of Design and Interior).

When Søren Brøchner-Mortensen took over Brøchner Hotels, he set ambitious goals for the hotel chain. He wanted to extend, develop, and focus entirely on boutique hotels. Søren wanted to renew the concept of boutique hotels in Copenhagen altogether, and he wanted to focus on opening luxury boutique hotels in buildings with unique architecture, history and design. Today, Brøchner Hotels still aim at bringing in new life to original and extraordinary buildings and give something back to the local community in Copenhagen. Besides, Brøchner Hotels is known for running boutique hotels with great care and attention – a vision that has stayed the same ever since Brøchner Hotels was founded.

Hotel Ottilia

In 2014, Brøchner Hotels opened its first new boutique hotel in Copenhagen, Hotel SP34, in the charming Latin Quarter. The same year, Brøchner Hotels took over a hotel icon, Hotel Astoria, Copenhagen’s only functionalist hotel building dating back to 1934, and transformed it into a 3+ star boutique hotel with respect for the original details. Later followed Avenue Hotel Copenhagen, located in a former bank and classic apartment building in the beautiful Frederiksberg. Next in line came Hotel Danmark, a former missionary hotel in buildings dating back to 1791, placed in the Cultural District of Copenhagen. Today, it’s a unique 4+ star luxury boutique hotel with a fantastic rooftop terrace, Vineyard, and an interior that mirrors the Cultural District, to name a few.

Hotel Danmark | Photo: Martin Sølyst

Hotel Danmark | Photo: Martin Sølyst

“The aim is to bring in new life to original, extraordinary buildings and give something back to the local community”

In 2018, Brøchner Hotels opened its first 5+ star boutique hotel in a converted transformer station from 1963 in the heart of Copenhagen. The building’s brutalist architecture and original elements are kept and mixed with modern design, furniture and custom-made pieces. Latest opening was in 2019 when Brøchner Hotels opened the doors to Hotel Ottilia, a unique 4+ star boutique hotel in two former Carlsberg Brewery buildings in the Carlsberg City District dating back to 1881 and 1969. The buildings were formerly used as beer storage and malt storage. Today, they are listed by the Danish state, and consequently, the original elements remain and are visible around the hotel.

The CEO of Brøchner Hotels, Nickolas Krabbe Bjerg, joined Brøchner Hotels in April 2019. With experience from Tivoli Gardens and Espresso House amongst others, Nickolas brought in insights and knowledge from the experience industry in Denmark. An industry, which is booming and continue to evolve rapidly in the future. Together with Søren Brøchner-Mortensen, he has set a new ambitious strategy for the boutique hotel chain, which includes an aim for Brøchner Hotels to be the leading boutique hotel chain in the Nordic countries.

Hotel Herman K - 2

Hotel Herman K

Hotel Ottilia - 3 - Credit Rozbeh Zavari

Hotel Ottilia

As part of this journey, Brøchner Hotels open its first design hotel in March 2020, BOOK1 Design Hostel, in Aarhus, Denmark’s second-largest city booming with culture.

BOOK1 Design Hostel is in a former main library building from 1934 in Aarhus,  The original elements have been carefully kept and are visible throughout the design hostel. The interior such as ceiling lights and the design of pod dorms also serve as a reference to the original library bookshelves and interior. Thus, BOOK1 Design Hostel is a perfect example of Brøchner Hotels’ take on opening projects in unique locations with extraordinary architecture and designs and with original elements that make the place unique. It is also closely connected with the local community and area in Aarhus – just like Brøchner’s hotels in Copenhagen.

Hotel SP34

Hotel SP34

What are the core values of your establishments?

Responsibility, passion and care. Every employee is introduced to these values through an introductory program to make sure that they are reflected throughout the company. Each month, employees are encouraged to nominate colleagues to become the employer of the month, who has manifested these values to a great extent. All colleagues can vote for the nominated candidates. It can seem simple, but it’s something that employees at Brøchner Hotels really care about and put a lot of energy and effort in.

Can you talk us through each property, and their unique personality?

Distinct buildings, unique architecture and design are key. The hotel sites include a former brewery ground, transformer station and a public library. Each boutique hotel has its own character and relation to its surrounding community but signatures such as ‘Good Morning. It’s Organic!’, Brøchner Premium and Wine Hour connect the boutique hotels.

HOTEL SP34

Hotel SP34 is Brøchner Hotels’ exclusive 4+ star boutique hotel in the trendy Latin Quarter of Copenhagen. Located in three connecting apartment buildings, each with its own distinct architecture and character, the hotel offers an authentic Copenhagen experience. Hotel SP34 has 118 unique rooms and suites, 3 different restaurants, 4 bars, a cosy urban terrace, conference facilities and an exclusive private cinema with 24 seats. With unique designs and custom-made interior, Hotel SP34 is the go-to place for design lovers.

Hotel SP34 - 3

Hotel SP34

AVENUE HOTEL COPENHAGEN

Avenue Hotel Copenhagen is ‘hygge’ in a nutshell. The 3+ star boutique hotel by Brøchner Hotels is in a typical Frederiksberg building and a former bank, with 68 rooms, a cosy lobby bar and lounge with fireplace, books and board games, conference facilities, an authentic Copenhagen courtyard and an urban terrace. The lobby bar serves more than 40 different kinds of bubbles and every day from 5-6 PM, guests can enjoy wine on the house during ‘Wine Hour’. The interior is Nordic and cosy, adding a homely feeling to social areas and the spacious rooms and suites. Located in Frederiksberg on the border to Nørrebro with the Metro next door, it is the perfect starting point for exploring Copenhagen.

Avenue Hotel - 8

Avenue Hotel

HOTEL DANMARK

Hotel Danmark is Brøchner Hotels’ exclusive 4+ star boutique hotel in the charming Cultural District of Copenhagen in two historic buildings dating back to 1791 and 1969. The surrounding historic buildings and Thorvaldsen’s Museum is mirrored in the interior and exterior of the hotel, custom-made furniture and designs. With 89 deluxe rooms and suites, an intimate lobby bar, cosy urban Vineyard, courtyard and rooftop terrace with stunning views of the city, Hotel Danmark offers a unique guest experience.

Hotel Danmark - 2

Hotel Danmark

Hotel Danmark - 3

Hotel Danmark

Hotel Danmark

Hotel Danmark

HOTEL ASTORIA

Hotel Astoria is Brøchner Hotels’ iconic functionalist boutique hotel dating back to 1934, located right next to Copenhagen Central Station. Hotel Astoria is in a listed building with 93 rooms, a cool lobby bar with 34 different whiskeys and a lounge area that was redecorated in 2019. The modern interior in the lobby bar and hotel rooms matches the original interior elements in a beautiful way. Hotel Astoria offers a unique architectural experience in the heart of Copenhagen next to the cool Vesterbro and the buzzing city centre.

Hotel Astoria

Hotel Astoria

HOTEL HERMAN K

Hotel Herman K is Brøchner Hotel’s unique 5+ star boutique hotel in a converted transformer station from 1963. With brutalist architecture, original elements such as concrete walls, iron doors and terrazzo flooring, Hotel Herman K is a rebel in its category. Adding delicate designs, custom-made furniture, unique art, gastronomy and innovation to the hotel experience, pushes the bar for a 5+ star boutique hotel stay. With 31 rooms and suites, an impressive lobby bar, the restaurant Roxie by Michelin-starred Kadeau, and an urban terrace – a hidden gem in the backyard – this boutique hotel ads a modern and cool take on luxury. The hotel is in Copenhagen’ most vibrant area with the main shopping street, luxury boutiques, bars and cafés as closest neighbours.

Hotel Herman K

Hotel Herman K

HOTEL OTTILIA

Hotel Ottilia is Brøchner Hotels’ 4+ star luxury boutique hotel out of the ordinary. Two iconic Carlsberg Brewery buildings is home to Hotel Ottilia, adding original character and extraordinary architecture. Unique, interior designs and original elements complement each other throughout the hotel. With 155 rooms and suites, social areas such as the Dipylon Hall, a rooftop terrace, Italian restaurant, fitness room, conference facilities and a new bath and spa concept opening in 2020, Hotel Ottilia offers a stay to remember. The location in the new Carlsberg City District adds a unique, historic vibe and a sense of a buzzing new area of Copenhagen with cool design shops, cafés, restaurants and hip Vesterbro just 5 minutes away.

Hotel Ottilia - 2

Hotel Ottilia

BOOK1 DESIGN HOSTEL

BOOK1 Design Hostel offers a unique hostel experience that challenges the notion of a typical hostel and raises the bar for the hostel category altogether. The hostel is in the former main library in Aarhus next to the recreational park, Mølleparken, and has a view to the iconic rainbow at ARoS. BOOK1 Design Hostel offers 444 beds, a food court, Airstream lobby bar, sauna and events throughout the year. It is a place to be ‘private together’ no matter if you stay in a shared bunk dorm, pod dorm or in a private room or suite. With interior designs that match the original building’s architecture and original elements, BOOK1 Design Hostel truly offers a unique design experience.

Copenhagen | Photo: Raoul Croes

Copenhagen | Photo: Raoul Croes

“We believe in being open and welcoming to any guest no matter what your sexuality is”

What makes your hotels special?

We believe in creating environments and interiors with custom-made design and carefully selected furniture and designs that are unique to each of our hotels and hostel. You don’t find the exact combination anywhere else. We believe guests choose a Brøchner hotel because they are looking for something unique and extraordinary. That is also why we make a great deal out of saying that we aim for 100 % guest satisfaction and unique experiences. We know our guests well and want to make them feel at home by being generous, for an example by welcoming them to our daily Wine Hour, where we serve wine on the house to all our hotel guests.

Why are your properties so popular with the gay community?

We believe in being open and welcoming to any guest no matter what your sexuality is. We have a good collaboration with Copenhagen Pride and make a great deal out of celebrating the Pride with our Love Fest every Summer. It’s a fantastic event that all employees look forward to each year. We host various events related to Pride, both a street party and rooftop terrace parties, where we invite all our neighbours and friends to celebrate LOVE.

Hotel Herman k - 3

Hotel Herman K

Avenue Hotel - 2

Avenue Hotel

“Good designs that are tailormade for a hotel combined with specially selected pieces of furniture and design make the ultimate setting for extraordinary experiences”

How important is design for hotels and hospitality today?

It means everything. Good designs that are tailormade for a hotel combined with specially selected pieces of furniture and design make the ultimate setting for extraordinary experiences. We care about the perfect light settings, sound profile, fragrances and every detail in between that make a vibrant hotel. Together with unique architecture, good design is essential, and we believe it’s one of the most important reasons why guests choose to stay at our hotel – and why they come back.

Hotel Herman K | Photo: Robin Skjoldborg

Hotel Herman K | Photo: Robin Skjoldborg

What are some of your favourite places in Copenhagen that people need to know about?

There are so many!

If you stay at Hotel SP34, bike towards Copenhagen City Hall and further down to the canals, where you pass the impressive BLOX building. Cross the canals and stop by Olafur Eliasson’s spectacular Circle Bridge for a beautiful view of the Copenhagen Harbour, grab a cup of coffee to go and enjoy the cosy streets of Christianshavn and end your tour near the Inner Harbour Bridge. It’s a perfect place to grab some street food at Broens Gadekøkken before you head home to SP34.

If you stay at Hotel Ottilia, you can explore the new upcoming area in the Carlsberg City district by foot, go to Vesterbro and the charming street Sønder Boulevard and grab a cup of coffee at Prolog in the Meat Packing District. Have your lunch at one of the cafés in Copenhagen’s charming ‘Little Paris’ street, Værnedamvej, and end the day with dinner at the Italian restaurant Tramonto at Hotel Ottilia, where you can enjoy the stunning views of Copenhagen at sunset.

Copenhagen | Photo: Maksym Potapenko

Copenhagen | Photo: Maksym Potapenko

Photo: Bryce Koebel

Copenhagen | Photo: Bryce Koebel

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