The Singular Hotels – elegant collection of hotels in unique locations of Chile

The Singular Hotels is a portfolio of unique luxury properties in Santiago and Patagonia, Chile. The Singular is the reception point for the traveler who seeks to witness space outside of time – a collection of luxury hotels that preserves the history and legacy of the land where they arise. They reflect the essence of the surroundings, pay tribute to local history and customs, and integrate the identity of these vibrant regions into the guest experience. Mr Hudson speaks to Dolores Conget, Marketing Manager, about the Singular Hotels brand, their values, the unique locations of the properties, and some of their favourite places in Patagonia and Santiago de Chile.

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Tell us a little bit about the history of The Singular Hotels?

Formed as a family initiative with a history of more than 70 years in the hospitality industry in Chile and the region, The Singular Hotels was founded in 2011 with the opening of The Singular Patagonia. Followed by The Singular Santiago aperture in 2014.

We believe that each trip to Chile should be a unique and unreplicable experience. Our mission is to deliver a simple and Singular stay that, above all, is defined by warm hospitality and impeccably personalized service.

The Singular Santiago

What are the core values of your establishments? 

Collection of hotels: we are not a hotel chain, but a hotel collection. Each one of our hotels is unique, different, and original; however, they all share the same essence of The Singular Hotels. We care about every detail to be essential and make a difference.

The Singular Luxury is represented by a combination of:

– Refined and personalised service.
– Elegant yet simple atmosphere.
– Sophisticated cuisine, based on local products.

Unique Locations. Committed to enhancing the cultural, natural, and social heritage of each place. Each of our properties is located in privileged environments, linked to the history and culture of our country.

The concept of “human scale” should be consistent in every service and space designed by The Singular Hotels. An experience where the customer feels he is being listened to. Close service is the main important thing for us.

The Singular Santiago

The Singular Patagonia

“Singular luxury is made up of excellent service in an elegant atmosphere”

Can you talk us through each property in your portfolio, and their unique personality and characteristics?

The Singular Patagonia:

Heritage: built around the history of the old Bories cold warehouse (20th Century), the Hotel has been a pioneer in the birth of Puerto Natales. Our museum has preserved the original century-old industrial machinery, for which it was declared a historic monument in 1996.

Experience: our location allows us to offer a wide variety of excursions, whether in Torres del Paine National Park or nearby attractions. The series of activities we offer in the area, such as fishing, history, and sightings, is what makes us unique.

Gastronomy: we put special attention into boosting local products, preparing unique dishes that highlight the region’s heritage. We work to put on the table the purest essence of Chilean Patagonia, represented in our luxurious cuisine.

The Singular Santiago:

Hotel Design and service: Singular luxury is made up of excellent service in an elegant atmosphere.

Cuisine: its well-known restaurant has been validated upon the gastronomic circles and has become a point of reference for food connoisseurs. The excellence and dedication of its menu is based on local products.

Location: cultural, historic, and artistic surroundings, with a variety of gastronomic and activities options related to tourism and entertainment.

The Singular Santiago

“Either the gay community and all travelers worldwide, our properties are recognized for delivering the best in travel experiences”

Why are your properties so popular with the gay community?

We at The Singular create extraordinary travel experiences for very experienced travelers, that seek adventure, local experiences, and search for the utmost in personalized service. Either the gay community and all travelers worldwide, our properties are recognized for delivering the best in travel experiences. We are known for our distinctive design properties.

How do you keep up with changing customer expectations?

Times and expectations can change by our commitment to delivering the best in travel experiences that are stronger than ever. At Patagonia, we always keep updating our gastronomy and excursions offer, also as we design special programs customized to every kind of traveler. We offer family travel packages, solo travelers, self-drive, honeymooners, etc. At Santiago, as well.

The Singular Patagonia

What is the backstory of the founders? Why did they start the business?

Swiss citizens Paul and Bertha Sahli arrived in Chile in 1913. Their eldest son, Fernando, leased the Crillón Hotel and invited his siblings, Pablo and Raúl, to join him in the business. The Crillón Hotel opened in 1931, becoming the most luxurious hotel in Santiago and an elegant social events centre. The hotel closed in 1978, however, Fernando’s sons continued working in the hotel industry. Felipe, who studied in Lausanne, Switzerland, was involved in the establishment of the Holiday Inn hotels in Chile and Buenos Aires, Argentina. He later created The Singular Hotel concept and opened The Singular Patagonia in 2011 and The Singular Santiago in 2014.

“People want to travel at a slower pace and take time to immerse themselves in the place they are visiting”

How important is design these days as part of the hotel experience?

Is one of our brand highlights and hotel features. Our hotel design embodies the essence of the area/surrounding rises. The distinctive atmosphere and elegance of our properties integrate the essence of its location.

How has hospitality evolved over the last decade or so?

People want to travel at a slower pace and take time to immerse themselves in the place they are visiting. They want to live it, in all of its forms. Not just sightseeing, but learning, interacting with the locals, daring to do the unusual.

Then Singular Patagonia

Do you have plans for another project in the future?

Yes, we would love to open a new location. But times have changed with the pandemic and we are now focusing on our both properties reopenings. As the world changes, we are working on a new version of ourselves.

What makes Patagonia such a great destination?

It is a unique historic destination, set in a privileged location in what is known as the end of the world route. What makes us unique is that we are a luxury contemporary hotel raised in a historical place, which is a national heritage and a museum. Staying at The Singular, guests can connect with local people. Our top 5 unique points are Heritage, Excursions, Gastronomy, Location, infrastructure (design and architecture).

Photo: The Singular Patagonia

What are some of your favourite places in Santiago that people need to know about?

In Santiago, the main attractions in the hotel neighborhood: GAM (Gabriela mistral cultural centre), Santa Lucia hill, The National Museum of Fine Arts, Forestal Park, Main square, Santiago’s cathedral, Municipal theater.

Any recommendations for discerning travellers?

Read a bit about the place that you are visiting, not only political but check if there are published writers that can give you an idea of the idiosyncrasy. In the particular case of Southamerica, learn that each country is very different from one another, so it is better to part your trip in 2 and explore 2 countries in one trip and then return on a second trip. You will find a whole different and fascinating experience when crossing the border.

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