Morocco | Photo: Moussa Idrissi
Destinations / Africa / Morocco / Tailor-Made Morocco: Imperial Splendour
BESPOKE LUXURY JOURNEY

Morocco: Imperial Splendour

Where ancient traditions meet contemporary elegance

Imagine a land where golden light dances across intricate zellige tiles, where centuries-old souks pulse with contemporary energy, and where vast desert expanses whisper tales of timeless romance. Morocco captivates with its masterful fusion of past and present: ornate riads stand as havens of tranquillity amidst bustling medinas, whilst sophisticated urban spaces celebrate artistry alongside ancient crafts. From Casablanca’s cosmopolitan boulevards to Marrakech’s refined design scene, and from the blue-washed streets of Chefchaouen to the endless copper dunes of the Sahara, this is a nation that transforms every moment into an artform of elegance and grace.

Morocco at a Glance

Step into a realm where hospitality is an art form perfected over millennia, though one that exists within a traditional social framework. Here, the concept of ‘terrace culture’ extends beyond cafés into a broader philosophy of discrete sophistication and cultured refinement. Marrakech’s contemporary art scene flourishes in thoughtfully curated galleries and museums, where exhibitions explore themes of identity and modernity. The city’s creative spirit thrives in the cosmopolitan Gueliz quarter, where international boutiques and refined cafés showcase Morocco’s evolving identity alongside traditional ateliers.

For the discerning traveller, Morocco requires thoughtful navigation. While the country’s legendary hospitality and stunning landscapes offer unforgettable experiences, visitors should be mindful of local customs and laws. We work exclusively with properties and partners who ensure sophisticated service and discrete luxury for all our guests, whilst understanding the importance of cultural sensitivity.

The rhythm of Moroccan life pulses with the dramatic interplay of light and shadow, each hour offering its own celebration of colour and refinement. Morning light gilds ancient minarets as traditional crafts are practised with contemporary vision. Afternoon sees creative souls gathering in sophisticated café terraces, whilst evening transforms exclusive rooftop bars into elegant salons where global travellers share stories under star-studded skies. In Casablanca and Marrakech, carefully selected luxury hotels and private riads offer impeccable service and sophisticated ambiance for the cultured visitor.

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Currency

Moroccan Dirham (MAD)

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Language

Arabic, Berber & French

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Visas

Not needed for travellers from the US, Canada and Europe

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Best Time To Visit

March - May & September - November

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Timezone

Western European Time (WET)

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Homosexual Activity

Not legal

10-day Travel Itinerary

Journey through a land where imperial grandeur meets contemporary sophistication in perfect harmony. This meticulously crafted ten-day exploration traverses Morocco's most compelling landscapes, staying in carefully selected properties known for their discrete luxury and impeccable service. Begin in the cosmopolitan energy of Casablanca and Rabat, where art deco elegance meets royal sophistication, before ascending to Chefchaouen's dreamlike blue medina. Continue through imperial cities and ancient ruins to the Sahara's golden expanses, ending in Marrakech's seductive blend of tradition and contemporary refinement.

DAY 1

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Casablanca & Rabat | First Whispers of Moroccan Elegance

Arrive in Casablanca, where modern Morocco's pulse beats strongest. Begin with a private tour of the magnificent Hassan II Mosque, where traditional craftsmanship meets contemporary engineering on an awe-inspiring scale. After lunch at a stylish oceanfront restaurant, journey to Rabat, where your elegant riad awaits in the historic Oudayas Kasbah. As evening approaches, explore the capital's sophisticated charm with a private guide, discovering how ancient traditions and modern governance coexist in perfect harmony. Toast your arrival with sunset cocktails overlooking the Atlantic before enjoying a refined dinner featuring contemporary interpretations of Moroccan classics.

DAY 2

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Chefchaouen | Azure Dreams in the Rif Mountains

Journey north to Chefchaouen, where every blue-washed wall and winding alley tells a story of artistic expression. Your boutique riad, nestled within the medina's azure heart, provides a sophisticated base for exploration. Spend the afternoon with a local photographer, capturing the interplay of light and colour that makes this mountain town a global inspiration. As sunset approaches, ascend to a private terrace where a traditional tea ceremony accompanies breathtaking views of the Rif Mountains.

DAY 3

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Volubilis, Meknes & Fes | Ancient Grandeur Meets Imperial Might

Depart for Fes via two spectacular UNESCO World Heritage sites. At Volubilis, your expert archaeologist guide reveals the sophisticated lifestyle of Roman Africa through incredibly preserved mosaics and structures. Continue to the imperial city of Meknes, where lunch is served in a restored palace before exploring the monumental Bab Mansour gate. Arrive in Fes as golden hour illuminates the world's largest medieval medina, settling into your atmospheric riad where dinner is served in a candlelit courtyard.

DAY 4

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Fes | Artisan Heritage and Sensual Pleasures

Immerse yourself in Fes's legendary craftsmanship with exclusive access to traditional workshops, where artisans maintain centuries-old techniques with contemporary vision. After lunch in a restored merchant's house, experience the legendary luxury of a traditional hammam, updated with organic products and contemporary comforts. Evening brings a curated dinner experience where each course celebrates a different aspect of Morocco's culinary heritage.

DAY 5

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Journey to the Sahara | Where Earth Meets Endless Sky

Travel south through the Middle Atlas Mountains, watching cedar forests give way to dramatic desert landscapes. Pause for lunch at an exclusive desert camp before mounting carefully selected dromedaries for a sunset trek into the endless dunes. Your luxury desert camp redefines glamping with Persian carpets, en-suite facilities, and private terraces. Dine under countless stars as local musicians share ancient desert melodies.

DAY 6

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Skoura | Oasis of Tranquility

Wake to witness dawn's first light painting the dunes in surreal hues before departing for Skoura's palm oasis. Your kasbah hotel, a masterpiece of traditional architecture and contemporary comfort, offers a perfect base for exploring this verdant valley. Join a local chef for a private cooking workshop, learning family recipes passed down through generations. Later, explore the palm grove by vintage motorcycle sidecar, discovering hidden kasbahs and gardens.

DAY 7

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Aït Benhaddou & Marrakech | High Atlas Adventure

Journey through the High Atlas Mountains, stopping to explore the magnificent Aït Benhaddou kasbah with a local historian. Lunch is served on a private terrace overlooking this UNESCO site before continuing to Marrakech. Arrive at your luxury riad as evening prayers echo across the medina. Begin your Marrakech experience with a private sunset tour of Jemaa el-Fnaa square, followed by dinner at a cutting-edge restaurant where traditional flavours meet molecular gastronomy.

DAY 8

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Marrakech | Gardens of Earthly Delight

Begin with private access to the Yves Saint Laurent Museum and Majorelle Garden before the general public arrives. Continue your artistic journey through the city's contemporary galleries and concept stores, pausing for lunch at a designer restaurant in Gueliz. Afternoon brings the pleasure of a luxury spa treatment before an evening food tour through the medina's most sophisticated restaurants and hidden bars.

DAY 9

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Essaouira | Atlantic Bohemia

Escape to the Atlantic coast where Essaouira's whitewashed medina and creative energy provide a refreshing contrast to Marrakech's intensity. Explore art galleries and craft workshops before lunch at a sophisticated seafood restaurant overlooking the harbour. Return to Marrakech for a farewell dinner at one of the city's most exclusive rooftop restaurants, where innovative cuisine meets panoramic views.

DAY 10

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Marrakech | Final Moments of Moroccan Magic

Your final morning unfolds at your preferred pace. Perhaps enjoy a last hammam treatment, shop for design pieces in the souk, or simply soak in the atmosphere of your riad's courtyard before departure.

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Additional Recommended Experiences

Enhance your Moroccan journey with carefully curated extensions that reveal the country's diverse character. Consider adding three days in the Agafay Desert, where luxury tented camps offer a more accessible desert experience near Marrakech, complete with private dining under the stars and dawn yoga sessions overlooking the lunar landscape. Venture south to the exclusive coastal retreat of Dakhla, where water sports meet desert adventure in a setting of pristine beaches and endless dunes. For deeper cultural immersion, arrange private textile workshops with contemporary designers in their personal ateliers, explore historic private gardens with specialist botanists, or time your visit to coincide with the Fes Festival of World Sacred Music. Adventure seekers might choose to explore the dramatic Todra Gorge by private 4x4, followed by a gourmet picnic in a hidden oasis. Throughout the year, Morocco offers exclusive experiences that match its cultural richness with sophisticated service, from intimate cooking classes in historic private homes to after-hours tours of usually crowded monuments. Consider extending your stay in the serene Ourika Valley, where exclusive kasbahs offer yoga retreats and organic farm-to-table experiences, or arrange a hot air balloon flight over the Marrakech palmeraie followed by champagne breakfast in a private garden setting.

Turn Your Dream Moroccan Adventure into Reality

Allow us to craft your bespoke Morocco journey. Whether inspired by our curated itinerary or envisioning something entirely your own, we'll shape every moment to reflect your distinctive style and preferences.

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Personally crafted journey design

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Distinguished accommodations, thoughtfully selected

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Exclusive experiences and privileged access

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Expert local guides and cultural interpreters

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Private transfers with dedicated arrival service

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