Mariaberget, Stockholm, Sweden _ Photo: Raphael Andres

BESPOKE LUXURY JOURNEY

Sweden: Nordic Sophistication

Where innovation embraces heritage

Imagine a land where ancient folklore whispers through pristine forests, where design isn’t just aesthetic but a philosophy of inclusion, and where nature stages the most magnificent light shows on Earth. Sweden captivates with its ability to weave contrasts into perfect harmony: gleaming contemporary museums stand proudly alongside medieval spires, while progressive values dance with timeless traditions. From Stockholm’s glittering archipelago, where sunlight dances across crystal-clear waters, to Lapland’s ethereal wilderness, where the northern lights paint stories across star-studded skies, this is a nation that transforms every moment into an artform of equality and acceptance.

Sweden at a Glance

Step into a society where progressive values aren’t just ideals but are woven into the very fabric of daily life. Here, the legendary concept of ‘allemansrätten’ (freedom to roam) extends beyond nature into a broader philosophy of openness and acceptance. Stockholm’s rainbow-flagged streets and vibrant summer Pride celebrations epitomise this spirit of inclusion, whilst small-town cafés and urban design studios alike embrace visitors with the warmth of Swedish hospitality. The city’s LGBTQ+ scene flourishes in the street art of Södermalm, where rainbow flags flutter above design-forward cafés and galleries showcase queer artists alongside Nordic masters.

The rhythm of Swedish life pulses with the dramatic shift of seasons, each offering its own celebration of diversity and community. Summer bathes the landscape in endless golden light, when Stockholm Pride brings rainbow-coloured life to the streets around the Royal Palace, and the archipelago buzzes with sailing boats and weekend revelry. Winter transforms the nation into an enchanted realm where snow-draped forests sparkle under starlit skies, and the northern lights dance above ice-carved hotels. Spring heralds the return of light and outdoor fika culture, while autumn paints the wilderness in rich crimson and gold, beckoning foragers into mushroom-filled forests.

7-Day Travel Itinerary

Journey through a land where design innovation meets ancient tradition in perfect harmony. This meticulously crafted seven-day exploration traverses Sweden's most compelling landscapes, from Stockholm's inclusive urban spaces to Lapland's ethereal wilderness. Begin in the capital, where medieval cobblestones echo beneath contemporary glass facades, before venturing north to the realm of the midnight sun and aurora borealis. Here, experience the profound connection between the Sámi people and their Arctic homeland, while discovering how Swedish culture elegantly balances sophistication with simplicity—from innovative gastronomy to timeless craft traditions.

DAY 1

Stockholm | First Whispers of Nordic Elegance

Arrive in Sweden's stylish capital, where history meets innovation against a backdrop of inclusive urban design. After a private transfer to your boutique hotel in the heart of the city, unwind with a curated walking tour through the cobblestone streets of Gamla Stan (Old Town), where rainbow flags flutter alongside medieval guild signs. As evening approaches, indulge in a Michelin-starred welcome dinner where New Nordic cuisine tells stories of cultural heritage through locally sourced ingredients and innovative presentations.

DAY 2

Stockholm | Where Royal Heritage Meets Avant-Garde

Begin your day with a private guided tour of Stockholm's iconic landmarks, where stories of royal heritage intertwine with contemporary cultural narratives. Explore the Royal Palace's opulent State Apartments before discovering the Vasa Museum's perfectly preserved 17th-century warship. In the afternoon, immerse yourself in Stockholm's creative soul at the Fotografiska Museum, where boundary-pushing exhibitions often explore themes of identity and diversity. As twilight descends, embark on a private boat tour through Stockholm's waterways, sipping champagne as the setting sun gilds the city's historic spires and modern skyline.

Stockholm, Sweden _ Photo Lawrence Chismorie

DAY 3

Archipelago | Secrets of the Baltic Scattered Like Pearls

Venture into Stockholm's magnificent archipelago, where 30,000 islands tell tales of maritime heritage and natural splendour. Board your private yacht for an intimate journey through these pristine waters, stopping at secluded islands where crystal-clear waters lap against smooth granite shores. Kayak through hidden coves, hike across flower-strewn meadows, or simply relax in your exclusive seaside villa. As evening approaches, savour a fresh seafood feast at a local restaurant, where traditional recipes meet contemporary culinary artistry.

Tjörn Municipality, Sweden _ Photo drahomir-hugo-posteby-mach

DAY 4

Kiruna | Gateway to the Realm of Northern Lights

Fly north into Swedish Lapland, where nature writes poetry in ribbons of celestial light. Transfer to the iconic ICEHOTEL in Jukkasjärvi, where art and nature merge in suites carved entirely from ice and snow. Warm up with cocktails served in ice glasses at the ICEBAR, before experiencing a gourmet dinner that celebrates Arctic ingredients through the lens of contemporary Nordic cuisine. Your evening unfolds under star-studded skies, where the northern lights might dance their ethereal ballet.

DAY 5

Sápmi | Ancient Rhythms of Arctic Life

Immerse yourself in the rich cultural heritage of the Sámi people, Europe's northernmost indigenous culture. Join a local Sámi guide to learn about their traditional way of life, where respect for nature and community form the cornerstone of their identity. Experience the thrill of husky sledding through snow-blanketed forests or, in warmer months, hike ancient trails accompanied by reindeer. As darkness falls, join a Northern Lights expert for an exclusive aurora-hunting experience, complete with traditional stories shared around a crackling fire.

DAY 6

Jukkasjärvi | Where Art Blooms in Eternal Ice

Begin your day with a rejuvenating visit to an Arctic spa, where outdoor hot tubs offer surreal views of snow-draped landscapes. Choose between ice fishing with a local guide or reindeer sledding through pristine wilderness. For your final evening, celebrate in a glass-roofed igloo where the boundary between interior comfort and Arctic majesty dissolves, as you dine on locally sourced delicacies under the dancing northern lights.

ICEHOTEL, Marknadsvägen, Jukkasjärvi, Sweden _ Photo: Tobias Fischer

DAY 7

Stockholm | A Final Toast to Scandinavian Dreams

Bid farewell to the Arctic as you return to Stockholm or continue to your next destination, carrying with you memories of a land where natural wonders, cultural richness, and progressive values intertwine in perfect harmony.

Additional Recommended Experiences

Enhance your Swedish sojourn with carefully curated extensions that reveal the country's diverse character. Consider extending your northern adventure at the architectural marvel of Treehotel in Harads, where unique accommodations suspended among ancient pine forests offer distinct perspectives on the wilderness, or experience Arctic luxury reimagined at Aurora Safari Camp in traditional lavvu tents. Venture south for three to four days to discover the medieval charm of Gothenburg and the artisanal heritage of Småland's Kingdom of Crystal, or explore the untamed beauty of Västerbotten's wilderness with its remote mountain lodges and pristine lakes. For those seeking deeper cultural immersion, join exclusive foraging expeditions with Michelin-starred chefs, arrange twilight rooftop tours across Stockholm's historic skyline, or time your visit to experience traditional midsummer celebrations or crayfish parties with local residents.

Transform Your Nordic Dreams into Reality

Allow us to craft your bespoke Sweden journey. Whether inspired by our curated itinerary or envisioning something entirely your own, we'll shape every moment to reflect your distinctive style and preferences.