High-quality everyday clothes crafted in Copenhagen

Two crazy adventurers – one a filmmaker and one a designer – struck inspiration on a motorcycle trip from Copenhagen to Southern Spain, and made the happy decision to set up HANSEN Garments, a high-end men’s clothing brand that embraces Nordic values and aesthetic traditions to design casual collections of the highest quality. Combining the easy functionality of workwear with relaxed tailoring, the brand’s collection breathes simplicity from the inside out, from its linen jackets to its wide-cut pants, all of which come crafted in natural fibres and gender-neutral styles for timeless appeal.

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New store in Frederiksberg | Photo: HANSEN Garments

An intro to HANSEN

Eschewing the lure of fast fashion, HANSEN Garments prides itself on designing season-less clothing that can function as elegant and effortless everyday staples. The approach to quality and craftsmanship at HANSEN reflects the philosophy on which the brand was built; to design casual and straightforward clothing made to last a lifetime. With longevity in mind, each collection connects seamlessly with the last to build sustainably upon what has come before. Pleasing to the eye but never overstated, each piece plays with a spectrum of light to dark, rugged to refined, mixing up natural materials of varying textures to give an informal yet chic wearing experience.

All the brand’s fabrics and trimmings are handpicked and sourced from high-quality textile mills in Italy and Japan, ensuring the finished products can withstand the wear and tear of modern living. Slightly old-school in its sourcing (in a very good way), the brand remains passionately involved in handpicking all the materials, pairing tailoring traditions with contemporary techniques to give both soul and a touch of nostalgia to their clothing, shipped worldwide through the HANSEN Garments online store. With production being based in Europe, the team are able to closely monitor the quality of output as well as the conditions of their workers to build a strong supply chain while nurturing a shared ethos with production partners.

Photo: HANSEN Garments

Photo: HANSEN Garments

A rundown of styles and collections

A motif of Nordic values runs through each collection at HANSEN, following aesthetic and design traditions passed down through the generations, keeping up to date with contemporary techniques and long-lasting materials. The design process at HANSEN is never bogged down with seasonal ambitions but instead dedicated to creating timeless expressions at the highest quality. Instead of adding fancy detailing, the design is pared down to its most functional elements of colour and fabric, evolving into the finished product, as a blank canvas becomes a finished artwork.

The styles at HANSEN are universal, equally fitting in the wardrobes of a creative professional, an artist or a globetrotting gay traveller. Each year the collection continues to grow, expanding from just 20 items in its first year to a current total of 70 pieces per collection, some seven years later. Despite this, the selection remains tight to avoid overproduction and keep manufacturing sustainable, in keeping with HANSEN’s original philosophy.

Natural fibres such as wool, linen and cotton are also central to HANSEN collections, with artificial fibres kept to a minimum. Of the brand’s signature pieces, the Jonny Shirt and tailored three-piece suits stand out, with the Spring-Summer collection often making waves on arrival. This year for HANSEN Garments SS22, the styles are themed around a love of summer, with dreamy colours of beige, grey, white, blue and indigo to evoke barefoot walks on the beach, warm breezes coming in from the ocean and long, sunny days. Yellow hues arrive subtly into the designs, to compliment relaxed and cooling fits that can be adapted and dressed up as you please. Of the various SS22 pieces, the CHRIS Two Button Classic Blazer heads up the tailoring, the FRED and SUNE Trousers come wide cut for everyday workwear comfort, while the lightweight Italian cotton HENNING Shirt comes as the long-standing core of the collection.

Of the newest offerings in the Spring-Summer collection is the Scarecrow’s Jacket, presenting simply styled suiting with that distinct HANSEN hallmark. Inspired by a kimono cut with practical tailoring used in traditional farming attire, the jacket allows for uninhibited movement and comfort all day long, perfect dressed up or down. Then there’s the True Indigo range which compliments the more neutral styles with deep-blue dyes from the indigofera tinctoria plant. Drawing on the fond memories many have of their oldest denim jacket or their best indigo jeans, the True Indigo additions appear season after season as enduring favourites, often matched with lightweight Italian jacquard for that worn-in look.

Photo: HANSEN Garments

Photo: HANSEN Garments

The history of HANSEN

Founded in Copenhagen back in 2010 by Aase Helena Hansen & Per Chrois Christensen, HANSEN Garments remains privately owned and true to its origins as a small, tight-knit company dedicated to curating quality everyday clothing. Rather than going the way of big business, the pair have chosen to keep a close focus, maintaining the close partnerships and values that have helped serve their success.

Aase Hansen, founding partner and designer of 20 years, originally hails from Norway and holds a master’s degree from the Royal Danish Academy of Fine Arts, while native Dane and fellow founder, Per Chrois, bears the title of CEO with a master’s in International Development and Communication. Before the brand’s conception, the two took a motorcycle trip from Copenhagen to Southern Spain, during which they made the decision to launch their own company. Following the release of their first collection for Spring-Summer 2011, the pair have developed a thriving business, operating from their headquarters in an 18th Century back building in Møntergade, and eventually setting up the very first HANSEN Garments store on Pilestræde, just down the street from HQ, in the summer of 2016.

Like ‘Smith’ in the UK, Hansen is one of the most common family names across Scandinavia, shared too by Aase. With this household name suggesting both straightforwardness and honesty, the brand came to be known as HANSEN Garments, aiming to build everyday collections that would be at once unique while also holding widespread appeal across a variety of contexts, much like the name.

Per Chrois & Aase Hansen | Photo: Nick Clements

Per Chrois & Aase Hansen | Photo: Nick Clements

Flagship store at home in Copenhagen

The HANSEN Garments Store on Pilestræde is certainly the best place to shop for HANSEN’s newest and most-loved pieces, as well as a carefully curated selection of garments and accessories from likeminded companies that share Aase and Per’s vision. Each product comes handcrafted and well-designed and more often than not is locally produced by family businesses operating out of Copenhagen. Besides the flagship store itself, the brand has a number of international stockists on its rolodex, spanning Europe, the US and China.

How to get a hold of HANSEN Garments 

In our connected world, you can get your hands on HANSEN products wherever you are in the world by heading over to the HANSEN Garment Store and placing an order with international shipping options through UPS, GLS or DHL. Your order will be processed in 1-3 days, with standard shipping time ranging from 1-2 working days within Denmark, 2-5 working days within the rest of Europe and 3-5 working days for international orders. If ordering from the USA, be aware that although HANSEN products are sold tax-free, import VAT and duties may apply depending on which state you live in. Happy shopping!

The store in Frederiksberg | Photo: HANSEN Garments

Photo: Carsten Bjørnlund by HANSEN Garments

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