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London gentleman

The best concept stores in London

It will come as no surprise that London boasts a diverse range of concept stores; the very notion of which is ingrained in the city’s many shopping districts. From fashion to design, concept stores vary from multi-level experiences to cute, curated boutiques. Of course, London’s major department stores cater for the conceptual shopper, but there are many other troves to discover.

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Dover Street Market

A good place to start is Rei Kawakubo’s seismic shopping paradise on Haymarket. The Japanese fashion designer launched Dover Street Market in 2004, originally on Dover Street – natch, and with it launched a global brand now with stores in Tokyo, New York City, Beijing, Singapore and Los Angeles. This reincarnated London store spreads over five floors, each with its own visual identity. With streetwear displayed in sheds and accessories displayed on slides, this is a truly unique experience in the heart of the capital. The store regularly plays host to a variety of art installations and special events, too.

Browns East London

Browns East

LN-CC

Perhaps the most exciting concept store in London (and surely amongst the top in the world), LN-CC is still somewhat of an enigma, despite opening its doors in 2010. Menswear is the main focus, with a variety of well known designers displayed alongside the city’s freshest talent – think Rick Owens and Raf Simons. Key pieces from the collections are displayed in wooden tunnels and on metal rigs in this art gallery-esque space. Pre-booked appointments are preferred; it can be somewhat intimidating wandering up LN-CC’s back passage and ringing the buzzer. Rest assured, though, that a warm welcome awaits.

SCP Showroom London

SCP Showroom

SCP

A stalwart of the Shoreditch design scene, SCP caters for the discerning shopper who likes to buy his sunglasses and his sofa at the same time. Split over two levels, upstairs you’ll find a huge variety of design-led furniture, boasting brands like Ercol, Robin Day and Matthew Hilton. Downstairs is a design fan’s dream, with shelves stocked with everything from perfume to notepads – all exquisitely designed, of course.

SCP London

SCP

Couverture & The Garbstore

In a T.A.R.D.I.S. like a townhouse in Portobello, you’ll find Couverture and The Garbstore, an emporium of menswear and womenswear unrivalled in the capital.  Gents head downstairs for garms, where you can swoon over The Garbstore’s seductive selection of different designers. Both floors stock a variety of genuinely interesting gifts, too.

Couverture & The Garbstore Notting Hill London

Couverture & The Garbstore, Notting Hill

Labour & Wait

Timeless objects will a lifelong ethos are on offer at Labour & Wait’s corner shop in Shoreditch. This is your local hardware store with a difference, where new items with a utilitarian, Wartime aesthetic are stocked alongside vintage pieces. There are brooms and blankets, hankies and holdalls, and pots and pans galore in this treasure trove of speciality goods.

Wolf & Badger

Coal Drops Yard, in the new suburb of Kings Cross Central, is the latest retail hotspot in London and Wolf & Badger is its flagship. Independent and ethical are Wolf & Badger’s buzzwords; this three-storey space stocks a wide selection of independent designers and boasts a florist and café, Raw Press.

Wolf & Badger London

Wolf & Badger

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Goodhood

Pioneers of Shoreditch’s menswear scene, Goodhood remains a high-octane shopping experience with two floors of highly desirable goods. Its new venue combines both its original concept and its Lifestore, so expect to find the latest looks from London menswear alongside a huge variety of grooming goods, ceramics, books and home accessories.

Present & Correct London

Present & Correct

Present & Correct

Stylish stationers Present & Correct found a permanent, physical home in Clerkenwell in 2012 after starting life as an e-commerce store. With a global design following on social media, this stationery store is packed full of dreamy supplies that will make pen perverts weep. Every object is presented with love and the interior reads like an editorial shoot straight from a design publication.

Present & Correct London

Present & Correct

Present & Correct London

Present & Correct

Modern Society

A thoroughly modern shopping experience, Modern Society is the latest to deliver the shop/café concept perfectly. While its racks cater more for women, its carefully curated cabinets carry all sorts of covetable trinkets and goods, which you can peruse as the barista prepares your brew.

Modern Society Cafe Bar London

Modern Society

Browns East

Browns East is the stylish sister of West End counterpart Browns, a heritage brand that is synonymous with London style. While the Bond Street branch caters to high-end shoppers, Browns East knows its audience in its Shoreditch store, stocking a range of younger, hipper designers at the forefront of the London fashion scene. Divided into a series of installations designed by a wealth of creatives, this store is the perfect blend of art, fashion and design.

Browns East London

Browns East

Where to stay in London

For those who crave both luxury and proximity to London’s most vibrant shopping districts, the city offers a selection of premier hotels that are nothing short of exceptional. Whether you prefer the timeless elegance of Mayfair or the cultural buzz of Covent Garden, these hotels cater perfectly to the sophisticated gay traveller who values both style and substance.

Situated in the heart of Covent Garden, One Aldwych is a stylish sanctuary that combines contemporary design with classic luxury. This independently owned hotel stands out with its commitment to sustainability and art, featuring an impressive collection of modern British artworks. Its central location places you just steps away from the cultural delights of Covent Garden, with its array of independent boutiques and world-renowned theatres. For luxury gay travellers, One Aldwych offers an inviting atmosphere with its modern wellness centre, complete with a chlorine-free swimming pool and cutting-edge treatments. The hotel’s acclaimed restaurant, Indigo, offers a menu that is both innovative and inclusive, catering to a variety of dietary preferences. Staying here means you are perfectly positioned to explore the best of London’s West End shopping and nightlife, making it an ideal choice for those who want to be at the centre of it all.

For those who seek classic British luxury with a modern twist, Claridge’s in Mayfair is the epitome of timeless elegance. This iconic hotel, a favourite among royalty and celebrities, exudes sophistication from every corner. Located just a short stroll from Bond Street, Claridge’s is a haven for luxury shoppers, offering easy access to the world’s most prestigious fashion houses and boutiques. The hotel’s Art Deco interiors are complemented by contemporary touches, creating an ambiance that is both glamorous and welcoming. Claridge’s is renowned for its impeccable service, ensuring that every guest feels like royalty. For the discerning gay traveller, the hotel’s concierge service can arrange exclusive experiences tailored to your tastes, from private shopping tours to access to London’s elite social circles. After a day of indulgence, unwind at the serene Claridge’s Spa or enjoy a classic afternoon tea in the grandeur of the Foyer & Reading Room, an experience that has become a quintessential London tradition.

 

One Aldwych London

One Aldwych

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